John F P Bridges PhD is an associate professor in the Departments of Health Policy and Management and International Health at the Johns Hopkins Bloomberg School of Public HealthThrough his research, Dr. Bridges advances and applies a variety of qualitative and quantitative methods to study the priorities and preferences of patients and other stakeholders in medicine. He has utilized a variety of state-preference methods, but has made a number of important contributions to the application of conjoint analysis on health related topics. An advocate for understanding the patient’s perspective, he has studied the preferences of patients diagnosed with schizophrenia, diabetes, rare diseases and cancer. He has also applied these methods to study public health programs such as vaccination, screening, and male circumcision and to facilitate the study of comparative health care policy. He is the founding editor of The Patient – Patient Centered Outcomes Research. In 2006 he received the International Society of Pharmacoeconomics and Outcomes Research’s (ISPOR) Bernie O’Brien New Investigator Award and in 2011 received an ISPOR Distinguished Service Award for his leadership of the Conjoint Analysis Good Research Practices Taskforce.